Design + Development
PHOTOGRAPHY
CREATIVE DIRECTION
Feast Portland
We provided creative direction for Feast Portland’s annual ad campaigns, working in close collaboration with the internal team and the festival’s ad agency to shape a fresh visual identity each year. From its debut in 2012, the festival quickly grew into one of the nation’s premier food and beverage events, drawing over 22,000 attendees over four days and featuring 40 events with more than 100 chefs. Blue Salt Air helped define the look and feel of the festival. Each campaign captured Feast’s celebratory and community-focused spirit while supporting its mission. Over the years, these efforts contributed to raising over $500,000 for nonprofits working to end hunger in the U.S.
BRAND DEVELOPMENT + DESIGN
CNY Pride
We led the brand development for CNYPride.org, creating a new logo that reflects the diversity and unity of Central New York’s LGBTQ+ community. To launch the rebrand, we designed eye-catching graphics for the Logo Kick-Off Party and the Official Pride After Party, along with a series of print ads and promotional materials that amplified community engagement. The cohesive visual rollout modernized CNY Pride’s identity and energized its presence both online and in print.
Heart and fist illustration by Jessica Codero
BRAND DEVELOPMENT
Come Out CNY
We developed the logo for Come Out Central New York to capture the spirit of pride, visibility, and community empowerment across the region. The design features bold, modern typography and vibrant color elements that reflect the diversity and energy of Central New York’s LGBTQ+ community. Inspired by themes of openness and celebration, the logo serves as a welcoming symbol for all identities, while maintaining a clean, professional look that’s adaptable across digital, print, and event branding.
WEB DESIGN
Websites
Blue Salt Air has designed and developed websites for a wide range of clients—from small startups to large established companies—using platforms like Squarespace, Wix, Shopify, WordPress, Framer and more. Each project is tailored to the client’s unique brand, goals, and functionality needs, whether it’s a sleek portfolio site, an e-commerce store, or a robust content hub. With a focus on user experience, responsive design, and compelling visuals, we ensure every site not only looks beautiful but also performs seamlessly across devices. Our flexible, platform-agnostic approach allows us to deliver thoughtful, scalable web solutions for businesses of all sizes.
ADDITIONAL WEBSITES
ART
Brooklyn Bridge
Oil on Canvas, 2021